The New Jersey legal cannabis market offers many challenges that marketing can address, for example:
Developing a strategic marketing plan.
If you don’t know where you’re going, any road will take you there…
Market segmentation and target segment selection.
Find the groups of prospects will make you most successful.
Identifying and satisfying customer needs.
What business needs do they have that your products and service can solve?
Determining appropriate products and services.
How do your products/services satisfy these business needs?
Establishing and maintaining a competitive advantage.
What other choices do prospects have for the types of products/services you sell and how can you succeed against competition?
Finding the right way to reach prospects.
How to best get your messages in front of prospects? Is it a press release, social media posts or tweets, LinkedIn, Facebook, articles, trade show exhibits, newsletters, etc.? Or a combination of these channels?
Developing an effective promotions plan.
When and how should you use these communications channels in terms of scheduling and content?
Developing effective marketing messages.
What should you say through these channels and marketing materials that will resonate with prospects?
Identifying and monitoring the right marketing metrics.
How will you know if your promotions are working?
Providing excellent customer service.
How satisfied are your customers? How do you know? How can you improve customer service?
You have questions – we have answers